Adding Individual Product Features

Product Features are elements of your products you share with our AI to help it write more accurate, relevant and impactful copy.

You can enter anything that would help the AI understand your product better, including:

Product specifications (e.g. 'blue floral print', 'asymmetrical')
Use cases (e.g. 'party', 'good for summer')
Writing styles and tones (e.g. 'playful', 'formal')

You can find the Product Features field on the left side of each product card.

Tips for Better Copy

Here are just a few things to note when it comes to adding Product Features:

  • Only input 4-7 product features. Too many or too few will leave the AI confused.
  • Include SEO keywords. Add keywords you want to optimize for to create relevant copy that will boost your search rankings.
  • Add stylistic features. Add keywords that explicitly mention the style you're going for to guide the tone of the AI.
  • Don't be repetitive. Entering keywords that overlap in definition can cause repetitive outputs.

If you need further support, please reach out to and a member of our team would be more than happy to assist you.

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